Privacy Policy

This Privacy Policy explains how Cape Dance Hub (Pty) Ltd (“Cape Dance Hub”, “we”, “us”, or “our”) collects, uses, stores, shares and protects personal information when you visit capedancehub.co.za (the “Website”), submit information, create or claim a listing, subscribe to updates, contact us, purchase or use any paid service, attend or enquire about an event, or otherwise interact with Cape Dance Hub.

We are committed to protecting personal information and processing it lawfully, reasonably and responsibly in accordance with the Protection of Personal Information Act, 2013 (“POPIA”) and other applicable South African law.

By using the Website or submitting information through it, you acknowledge that we will process personal information as described in this Privacy Policy. Where POPIA requires your consent, we will ask for it separately.

If you do not agree with this Privacy Policy, please do not use the Website or submit personal information through it.

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1. Who we are

Cape Dance Hub is an online directory, calendar and information platform for dance and dance-related services in Cape Town, the Winelands/Paarl area and surrounding regions.

The Website may include information about dance events, studios, teachers, venues, competitions, federations, dance partners, junior dancers, apparel, services, products, advertisements, promotions and other dance-related content.

The Website is operated by Cape Dance Hub (Pty) Ltd, a company registered in South Africa.

For purposes of POPIA, Cape Dance Hub (Pty) Ltd is the “responsible party” for personal information processed through the Website and related Cape Dance Hub services.

Our privacy contact details are set out in section 21 below.

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2. Scope of this Privacy Policy

This Privacy Policy applies to personal information processed through:

1. the Website;
2. contact forms and enquiry forms;
3. event, studio, venue, apparel, service, competition, adult dance-partner and junior dancer profile submissions;
4. newsletter and update subscriptions;
5. paid listings, featured placements, advertising and analytics services;
6. support payments, ticketing, bookings or other online transactions, if offered;
7. Cape Dance Hub events and communications;
8. communications with Cape Dance Hub by email, website form, social media, messaging platform or other channels.

This Privacy Policy does not apply to third-party websites, payment platforms, social media platforms, external booking systems, messaging platforms or services that we do not operate or control.

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3. The personal information we collect

We collect only personal information that is reasonably necessary for the purposes described in this Privacy Policy.

The type of personal information we collect depends on how you use the Website and interact with Cape Dance Hub.

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4. Information you give us directly

4.1 Contact and enquiry information

When you contact us, submit a form or send us a message, we may collect:

1. your name;
2. email address;
3. telephone number, if provided;
4. business or organisation name, if relevant;
5. the content of your message;
6. any files, links, images or other information you choose to provide.

We use this information to respond to your enquiry, provide support, manage requests, keep appropriate records and improve our services.

4.2 Mailing-list and update subscriptions

When you subscribe to updates, newsletters or event alerts, we may collect:

1. your email address;
2. your name, if provided;
3. your preferences, such as dance styles, areas or types of updates;
4. subscription status;
5. unsubscribe and communication preferences;
6. basic email engagement information, if provided by our email service provider.

4.3 Event submissions

When you submit an event for listing, we may collect:

1. event name;
2. event description;
3. event date, time and venue;
4. organiser name;
5. organiser contact details;
6. ticketing, booking or entry information;
7. event poster, image, logo or file;
8. links to social media pages, websites or booking platforms;
9. any other information you include in the event submission.

Information submitted for an event listing may be published on the Website and may be promoted through Cape Dance Hub’s associated channels.

4.4 Studio, venue, apparel, service and business listings

When you submit, claim or update a studio, venue, apparel, product, service, business or organisation listing, we may collect:

1. business or organisation name;
2. contact person’s name;
3. email address;
4. telephone number;
5. website and social media links;
6. physical address or service area;
7. description of services, products, classes or facilities;
8. prices, schedules, opening hours or other business details;
9. images, logos, posters or files;
10. billing details, if the listing is paid;
11. information required to verify or manage the listing.

Information submitted for a public listing is intended to be published on the Website once approved, unless otherwise agreed.

4.5 Adult dance-partner profiles

When an adult user creates or submits a dance-partner profile or similar individual listing, we may collect the information submitted for that profile, which may include:

1. name or display name;
2. age or age range;
3. dance styles;
4. skill level or experience;
5. broad location or preferred area;
6. contact method;
7. photograph or image, if provided;
8. partner preferences, availability or competition-related information;
9. other profile information submitted for publication.

Adult dance-partner profiles are intended to be public once approved. Please do not submit information for a public profile unless you are comfortable with that information being published.

4.6 Junior dancer profiles

Cape Dance Hub may allow junior dancers under the age of 18 to be included in dancer, partner-search, studio-related or competition-related profiles, provided that the profile is submitted or approved by a parent, legal guardian, coach, studio representative or other competent person who is legally entitled to consent on behalf of the child.

When a junior dancer profile is submitted, we may collect the information submitted for that profile, which may include:

1. the junior dancer’s name or display name;
2. age group, age category or competition age division;
3. dance styles;
4. skill level, grade, section or competition category;
5. broad location or preferred area;
6. studio, club or coach details, where provided;
7. parent, guardian, coach, studio or authorised adult contact details;
8. photograph or image, where provided;
9. partner preferences, availability or competition-related information;
10. other profile information submitted for publication.

Junior dancer profiles may not include the child’s personal telephone number, personal email address, home address, exact residential address, private schedule, transport arrangements or any other information that Cape Dance Hub considers unnecessary or unsafe to publish.

Contact for a junior dancer must be routed through a parent, legal guardian, coach, studio or other authorised adult contact.

Junior dancer profiles are intended to be public once approved. Please do not submit information for a junior dancer profile unless the appropriate adult consent or authority has been obtained and the information is suitable for public display.

Further provisions about children and junior dancer profiles are set out in section 19 below.

4.7 Paid services, billing and advertising information

If you enquire about, purchase or use paid listings, advertisements, featured placements, newsletter adverts, analytics services, event promotions, support payments, tickets or other paid services, we may collect and process information needed to manage the transaction, including:

1. your name;
2. business or organisation name;
3. email address;
4. telephone number;
5. billing address;
6. invoice details;
7. payment status;
8. service history;
9. advertisement or campaign content;
10. campaign dates, placement and specifications;
11. impressions, clicks, enquiries or related analytics;
12. correspondence about the service.

Payments may be processed by third-party payment providers. We do not intentionally store full card details on the Website unless expressly stated. Payment providers process payment information according to their own privacy and security terms.

4.8 Events organised by Cape Dance Hub

If you attend, book, enquire about or participate in an event organised or co-organised by Cape Dance Hub, we may collect:

1. name;
2. contact details;
3. booking or ticket information;
4. payment status;
5. attendance information;
6. dietary, access or safety-related information, if voluntarily provided and relevant;
7. emergency contact details, if required for a specific event;
8. photographs, video or other event media, where applicable and subject to event-specific notices.

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5. Information collected automatically

When you use the Website, certain technical and usage information may be collected automatically by our hosting, analytics and security providers.

This may include:

1. IP address;
2. browser type and version;
3. device type;
4. operating system;
5. referring page;
6. pages visited;
7. time and date of access;
8. approximate location derived from technical data;
9. performance, error and security logs;
10. interaction data, such as page views or clicks.

We use analytics and performance tools to understand how the Website is used and to improve it. At the time of this policy, we use:

1. Google Analytics 4 (Google LLC) — to measure audience behaviour, traffic sources, page views, and user interactions with content such as event listings, studio listings and forms. We have configured Google Analytics in de-identified mode: IP addresses are anonymised before storage, cross-device tracking (Google Signals) is disabled, and advertising personalisation features are disabled. We analyse the use of this Website to measure the audience, but it is de-identified data — we do not know who you are. Google Analytics uses a functional cookie (_ga) to count sessions. This cookie stores a randomly-generated identifier, not your name, email address or any personal detail. Analytics data is retained for 14 months in Google Analytics.
2. Vercel Analytics and Vercel Speed Insights — to monitor website performance and Core Web Vitals. These tools collect aggregated, de-identified performance data and do not use advertising cookies or build personal profiles.

Google processes analytics data on servers that may be located outside South Africa, including in the United States. Google operates under Standard Contractual Clauses and other recognised cross-border data transfer mechanisms consistent with POPIA's requirements for cross-border transfers.

We do not use advertising pixels, retargeting tools, or cross-site tracking tools. If we do so in future, we will update this Privacy Policy accordingly and implement appropriate notice or consent mechanisms where required.

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6. Public-source listings

We may collect and publish limited information about dance events, studios, venues, clubs, competitions, federations, apparel, services, products or organisations from publicly available sources.

These sources may include:

1. public websites;
2. social media pages;
3. public event pages;
4. posters or flyers;
5. federation notices;
6. business directories;
7. public search results;
8. information provided by event organisers, clubs, studios or businesses.

This may include names, business contact details, venue details, event details, website links, social media links, images, posters or other publicly available information.

We use this information to maintain a useful dance directory and event calendar.

If you believe that a listing relating to you, your business, your organisation or your event is inaccurate, unauthorised, outdated or should be removed, please contact us using the details in section 21. We will consider the request and may correct, update, suspend or remove the listing where appropriate.

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7. How we use personal information

We use personal information for the following purposes:

1. to operate, maintain, secure and improve the Website;
2. to respond to enquiries and provide customer support;
3. to review, approve, publish, update, promote or remove listings;
4. to manage event, studio, venue, apparel, service, competition, adult dance-partner and junior dancer profile submissions;
5. to send updates, newsletters or other communications you have requested or that we are permitted to send;
6. to manage paid listings, advertisements, featured placements, analytics services and other paid services;
7. to process invoices, payments, refunds, credits and support payments;
8. to administer events that Cape Dance Hub runs or co-runs;
9. to analyse Website performance, traffic, usage and advertising effectiveness;
10. to prevent fraud, spam, abuse, unauthorised access and misuse of the Website;
11. to enforce our Terms & Conditions and other agreements;
12. to comply with legal, tax, accounting, regulatory and record-keeping obligations;
13. to protect our rights, property, users, business and legal interests;
14. to manage disputes, complaints, legal claims or regulatory enquiries.

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8. Legal basis for processing

We process personal information only where we have a lawful basis to do so.

Depending on the circumstances, we may process personal information on one or more of the following bases:

1. Consent — where you, or a competent person acting on your behalf where applicable, have given consent for a specific purpose, such as subscribing to certain marketing communications or submitting information for a public profile.
2. Contract or requested service — where processing is necessary to provide a service you requested, manage a listing, process a paid service, respond to an enquiry, administer a booking or perform an agreement.
3. Legal obligation — where processing is necessary to comply with laws, regulations, tax duties, accounting obligations, company records, law-enforcement requests or regulatory requirements.
4. Legitimate interests — where processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights. This may include operating and improving the Website, maintaining accurate listings, preventing abuse, securing our systems, managing customer relationships, and promoting Cape Dance Hub’s services.
5. Protection of rights or safety — where processing is necessary to protect users, Cape Dance Hub, third parties, property, legal claims, security or safety.

Where we process personal information relating to a child, we will do so only where permitted by POPIA. This may include processing carried out with the prior consent of a competent person, such as a parent or legal guardian, or another lawful basis permitted by POPIA.

Where a junior dancer profile or similar child-related profile is submitted, the person submitting or approving the profile confirms that they are legally entitled to provide the child’s personal information and to consent to its processing and publication for the stated purpose.

We may request confirmation of parental, guardian, coach, studio or other authorised adult consent before publishing, maintaining or updating a junior dancer profile.

Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect processing that occurred before consent was withdrawn or processing that continues on another lawful basis.

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9. Public listings and publication

Some information submitted to Cape Dance Hub is intended to be published publicly.

This may include:

1. event details;
2. organiser names and business contact details;
3. studio, venue, apparel, product or service listings;
4. business descriptions;
5. public contact details;
6. website and social media links;
7. posters, logos and images;
8. adult dance-partner profiles;
9. junior dancer profiles, where submitted or approved by an appropriate adult;
10. competition-related information.

Please do not submit personal information for a public listing unless you are comfortable with it being published and, where applicable, have the necessary authority or consent.

Where you submit information about another person, child, business or organisation, you confirm that you have the authority or appropriate basis to provide that information to Cape Dance Hub for publication.

You may request correction or removal of published personal information using the contact details in section 21.

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10. Direct marketing and newsletters

If you subscribe to our mailing list, request updates, become a customer, purchase a service, use our paid features, or otherwise opt in to communications, we may send you emails or other electronic communications about Cape Dance Hub, dance events, listings, offers, paid services, advertisers, platform updates or relevant community information.

We will only send electronic direct marketing where permitted by POPIA, including where:

1. you have consented;
2. you are an existing customer and the law allows communication about similar services;
3. we are otherwise permitted by applicable law.

You may unsubscribe from marketing communications at any time by using the unsubscribe link in the communication, where available, or by contacting us.

Unsubscribing from marketing communications will not necessarily stop service-related or administrative communications, such as responses to enquiries, transaction confirmations, payment notices, listing correspondence, legal notices or security communications.

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11. Cookies and similar technologies

We use cookies only where reasonably necessary for the Website to function, to maintain security, and to collect de-identified analytics. At the time of this policy, the Website uses the following cookies:

1. _ga and _ga_* (Google Analytics) — a functional session identifier set by Google Analytics 4. These cookies store a randomly-generated identifier used to count sessions and distinguish returning visits in aggregate. They do not identify you personally, do not build an advertising profile, and are not used for cross-site advertising or retargeting. The _ga cookie expires after 2 years; the _ga_* property cookie expires after 13 months.
2. Hosting and technical cookies — short-lived functional cookies set by our hosting provider (Vercel) for routing and security purposes. These do not track you across sites.

We do not use advertising cookies, retargeting cookies, or third-party cross-site tracking cookies.

You can control or delete cookies through your browser settings. Blocking or deleting the _ga cookie will prevent Google Analytics from counting your visit but will not affect how the Website functions.

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12. Maps, embedded content and third-party links

Pages that display a map may use Google Maps Platform or similar mapping services. When a map loads, the map provider may receive technical information such as your IP address and device/browser information in accordance with its own privacy policy.

The Website may also link to or embed third-party content or services, such as:

1. event organiser pages;
2. studio websites;
3. social media pages;
4. WhatsApp groups or links;
5. Instagram, Facebook or other social media platforms;
6. booking or ticketing platforms;
7. payment providers;
8. support platforms;
9. external video, image or map content.

We do not control and are not responsible for the privacy practices, security, content, policies or conduct of third-party websites, platforms or service providers. We encourage you to review their privacy policies before interacting with them or submitting personal information.

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13. Who we share personal information with

We do not sell personal information.

We may share personal information only where reasonably necessary for the purposes described in this Privacy Policy, including with trusted service providers, professional advisers, legal or regulatory bodies, or other parties where permitted or required by law.

Service providers who process personal information on our behalf are “operators” under POPIA and are expected to process information only according to our instructions and appropriate confidentiality and data-protection obligations.

We may share information with:

1. Supabase — database and file storage for submissions, listings and images;
2. Vercel — website hosting, delivery, performance monitoring and analytics;
3. Resend or other email service providers — sending emails, confirmations and newsletters;
4. Google Maps Platform — geocoding addresses and displaying maps;
5. payment providers — processing payments, support payments, bookings or subscriptions;
6. accountants, bookkeepers, tax advisers or auditors — accounting, tax and compliance;
7. legal advisers — legal advice, disputes and contract management;
8. banks or financial institutions — payments and financial administration;
9. regulators, courts, law-enforcement authorities or public bodies — where required or permitted by law;
10. third parties involved in a transaction, event, booking, dispute, safety concern or listing request, where reasonably necessary.

We may also disclose information where necessary to protect our rights, investigate fraud or abuse, enforce our Terms & Conditions, respond to complaints, prevent harm, protect users, or comply with legal obligations.

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14. Cross-border transfers

Some of our service providers may store or process personal information outside South Africa. For example, database, file storage, email, content delivery, hosting, analytics, payment or support services may operate from or process information in other countries.

Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the information remains protected in a manner consistent with POPIA. These steps may include using providers subject to recognised data-protection laws, entering into appropriate data-processing terms, relying on contractual safeguards, or using other safeguards permitted by law.

By using the Website and submitting information to Cape Dance Hub, you acknowledge that your personal information may be processed in countries outside South Africa where our service providers operate, subject to appropriate safeguards.

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15. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information, the reason for processing, legal obligations, business needs, disputes and user requests.

As a general guide:

When personal information is no longer required, we will delete, de-identify, archive or securely restrict it where reasonably practical.

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16. How we protect personal information

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, unauthorised disclosure, alteration and destruction.

These measures may include:

1. HTTPS encryption for the Website;
2. access controls;
3. password-protected administrative systems;
4. limiting access to people who need the information;
5. using reputable hosting, database, email and payment providers;
6. backup and recovery measures where appropriate;
7. secure configuration of systems where practical;
8. internal controls for handling company and user data.

No website, database, email service, internet transmission, hosting provider or electronic system is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your own devices, email accounts, passwords, login details and communication channels secure.

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17. Security compromises

If we become aware of a security compromise involving personal information and notification is required by law, we will take reasonable steps to notify affected data subjects and/or the Information Regulator as required.

Any notification may include available information about the nature of the compromise, the information involved, possible consequences, measures taken by Cape Dance Hub, and steps you may take to protect yourself, where applicable.

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18. Your rights under POPIA

Subject to applicable law, you may have the right to:

1. ask whether we hold personal information about you;
2. request access to your personal information;
3. request correction of inaccurate, outdated, incomplete or misleading personal information;
4. request deletion or destruction of personal information where legally appropriate;
5. object to processing of personal information in certain circumstances;
6. withdraw consent where processing is based on consent;
7. request restriction of processing where applicable;
8. unsubscribe from marketing communications;
9. complain to the Information Regulator;
10. institute civil proceedings where permitted by POPIA.

To exercise your rights, please contact us using the details in section 21.

We may need to verify your identity before acting on a request. We may also ask for information to help us locate the relevant records.

We will respond to requests within a reasonable time and in accordance with applicable law. Some requests may be refused or limited where permitted by law, including where we need to retain information for legal, accounting, tax, contractual, security, dispute-resolution or legitimate business reasons.

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19. Children and junior dancer profiles

The Website may include information relating to junior dancers under the age of 18, particularly where they participate in dance classes, competitions, partner searches, studio-related activities or dance-related events.

We do not knowingly publish or process personal information of a child in a public profile unless the profile has been submitted or approved by a parent, legal guardian, coach, studio representative or other competent person who is legally entitled to consent on behalf of the child.

Junior dancer profiles may not include the child’s personal telephone number, personal email address, home address, exact residential address, private schedule, transport arrangements or any other information that Cape Dance Hub considers unnecessary or unsafe to publish.

Contact for a junior dancer must be routed through a parent, legal guardian, coach, studio or other authorised adult contact.

A parent, legal guardian or authorised competent person may request correction or removal of a junior dancer profile at any time by contacting Cape Dance Hub using the details in section 21.

We may decline, edit, restrict, suspend or remove any junior dancer profile where we reasonably consider it incomplete, unsafe, unauthorised, inaccurate, excessive, inappropriate or inconsistent with our legal obligations.

If you believe that a child’s personal information has been submitted without appropriate authority or consent, please contact us so that we can investigate and take reasonable steps where appropriate.

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20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

When we do, we will revise the “Last updated” date above. Significant changes may be highlighted on the Website or communicated through other reasonable means.

Your continued use of the Website after changes take effect means that you acknowledge the updated Privacy Policy.

Where a change requires consent, we will request consent separately.

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21. Contact us

If you have any questions about this Privacy Policy, or if you wish to exercise your POPIA rights, please contact us:

• Cape Dance Hub (Pty) Ltd
• Registration number: 2026/491772/07
• Email: contact@capedancehub.co.za
• Privacy / Information Officer email: privacy@capedancehub.co.za
• Information Officer: Simone Anna-Mart Louw
• Location: Cape Town, Western Cape, South Africa

You may also lodge a complaint with the Information Regulator of South Africa through the Regulator’s official channels (inforegulator.org.za).

See also our Terms & Conditions.